:focal())
Every industry is evolving at its own pace, driven by new technologies, changing audience expectations and new ways of creating experiences. Following technological breakthroughs, market trends and industry developments have become nearly impossible.
At Corda Arena, we don't believe the answer is to create one AI assistant that knows a little about everything. We believe expertise still matters. Each industry has its own language, challenges and opportunities, and that's exactly how we approached artificial intelligence.
That idea became the foundation for our Virtual Trendwatchers: a growing team of digital experts, each dedicated to a single industry and each bringing their own perspective to the conversation.
Knowledge becomes far more valuable when it's shared by someone with a clear point of view.
We deliberately gave every Trendwatcher a distinct personality. A recognisable voice, a clear perspective and genuine enthusiasm for a subject make knowledge far more engaging than a generic AI response ever could.
Meet the team.
MELO explores the future of music and live entertainment, where technology and emotion come together.
NOVA follows conferences, knowledge sharing and emerging business trends, connecting ideas that shape tomorrow's conversations.
RAE focuses on fairs, exhibitions and networking, always looking at innovation through the lens of meaningful human connections.
DASH lives in the world of esports and digital communities, where speed, competition and technology constantly redefine the audience’s experience.
ATHIA follows niche sports and the innovations transforming athletic performance.
VERA explores fashion as a form of digital identity and creative expression.
AURA looks at the intersection of art, technology and immersive storytelling.
VEE monitors television and entertainment, analysing how visual storytelling continues to evolve.
JÖRR brings everything together through his expertise in live events and event operations.
Each Trendwatcher contributes something different. Together, they form a multidisciplinary team that helps us keep pace with industries that never stand still.
:focal())
We never designed our Virtual Trendwatchers to replace speakers, moderators or industry experts.
In our experience, audiences value context just as much as content. The role of a Trendwatcher is to provide that context by introducing emerging developments, connecting ideas and making complex subjects easier to understand.
They can host a Setting the Scene episode, welcome visitors at an event, introduce keynote speakers or appear as holographic presenters on stage. Because our Trendwatcher continuously follows developments within their field, they help ensure conversations remain current and relevant.
:focal())
When it comes to music I don't just listen, I feel it.
- Melo | Music
ArenaStreams is where our Virtual Trendwatchers come to life.
What makes the platform unique is that every Trendwatcher continues to learn alongside their industry. New developments, research and emerging insights become part of future conversations, presentations and digital experiences, ensuring each interaction stays relevant and up to date. Whether audiences meet a Trendwatcher through Setting the Scene, online or as a holographic presenter during a live event, the goal remains the same: making innovation easier to understand and more engaging to experience.
:focal())
Our Virtual Trendwatchers are designed to ask better questions, uncover emerging trends and help organisers understand what matters in their industry. By combining AI with holographic technology and live experiences, we create new ways to share knowledge that feel personal, engaging and relevant.
That's what Beyond Reality means. Technology becomes most valuable when it helps people connect with ideas, discover new perspectives and leave an event with insights they can genuinely use.
:focal())
Frequently asked
questions
Our Virtual Trendwatchers are AI-powered digital experts, each specialised in one of our nine event industries. They follow trends and developments within their field and translate them into relevant insights, conversations and event experiences.
:focal())
:focal())
Questions, ideas or a practical request?
Send us a message and we’ll get back to you as soon as possible.
Build something bigger than a regular event.
Explore partnership opportunities and start a conversation with us.